FEBRUARY 2025 HEARTBEAT

Barb and Ann spent a few days in Lima, Ohio, last week working with the Ohio Pork Council team on their annual Pork Congress. This team organizes and conducts a fantastic two-day event incorporating education, tradeshow, networking, and some of the best meals we’ve experienced.

What can an event do for you?

Post pandemic, gathering your stakeholders together offers significant opportunities for providing your message along with hospitality and community building. At HMG, we have long said you have to tell your own story otherwise others will and you won’t like their version. An event serves as a megaphone in many ways, allowing you to capture attention while sharing your mission, vision, accomplishments, and future-focused plans.

A successful event begins with detailed planning. Identify your goals for the event, understand your audience, establish your budget, find the right venue, engage in creative marketing and promotion, empower your team to handle logistics, know who is doing what, and follow up with guests after.

The size of your event depends on your audience and the goals you have set. If your event is an appreciation effort the details will be different than a product launch just as a milestone celebration differs from a new leadership introduction.

Of all the ways a company can tell its story, events can be the most fruitful. Our team can help yours conceptualize, plan, and conduct great events and tell your story.