SEPTEMBER 2024 HEARTBEAT

In this post-pandemic world, gathering for events including tradeshows has resumed. The pandemic pause reignited the culture’s desire to be engaged though most of these events have been changed, mostly for the better. What we see more than ever is the need to maximize your investment in time, money, and people when you sign up for an event. Here are a few notes!

Less is more. Don’t tell your entire story on your displays. 

•  Emphasize your brand – so people know who you are.  

Summarize your value proposition. 

• Don’t make attendees guess or struggle to understand – tell them your why. 

Use multiple points of engagement including documents, QR codes, and digital displays as well as your team. 

• Audiences will gravitate to what they are comfortable with.  

Attract attention to your space.  

• Light, sound, movement, screens, bright wearables, guest activity in your space, and creative graphics are all ways to stand out from the crowd. 

Capture attendees’ information. 

• Make it easy for guests to share their contact information with tablets in kiosks, QR codes so they can use their own devices, along with pen and paper options. 

Consider event sponsorships so your brand is part of promotion before, during, and after the show.  

• When considering options, think high visibility, repetition, and ROI.  

Be your own megaphone. 

• Send the press release to industry media about what you will be sharing at the show, plan outreach to your customer and prospect lists in multiple formats, and engage with media attending the show.

Be present.  

• Nothing leaves a bad impression like an empty booth, tent, or room.  

Your Team HMG has decades of experience in planning and conducting events. Let our team help you make the most of your tradeshow and event.