Your Team HMG consists of creative, intuitive professional storytellers whose passion is exceeding our customers’ expectations. We thrive on developing close relationships with our clients so we can effectively and efficiently craft their marketing communications strategies. With combined experience of nearly 100 years, we have developed skills and resources to be your best partner for telling your unique story. We will delight you!



Barb grew up on a diversified farm in west central Illinois and attended the University of Illinois where she majored in Ag Communications. Her career includes livestock publication experience, animal health sales, and, courageously, small business ownership.

In addition to her work at HMG, Barb served on the National Pork Producers Council Board of Directors and was President of the organization in 2001-2002. She also served on the Iowa 4-H Foundation Board of Directors, serving as Chair in 2012. Barb was chosen to serve on the United States Animal Health Association Board of Directors and was elected president of the organization, filling that role in 2018. She was also nominated by Iowa’s governor to serve on the Iowa Great Places Advisory Board

Barb and Steve continue to farm and are the parents of three grown children: Andy (wife Sally), Dan, and Kourtney. They are also grandparents of Lucy, Archie, and Eli. Steve is Heartland Marketing Group’s Business Manager, taking care of accounting functions, IT responsibilities, and fixing what’s broken. Together they are leaders of the Early Achievers 4-H Club and active members of the Early United Methodist Church.


Vice President

An Iowa farm girl, Ann graduated from Morningside College with a degree in Mass Communications, Print Emphasis, and had no idea she’d remain in her first job out of college her entire career. Her responsibilities and capabilities have grown over the years as Heartland Marketing has evolved.

Beyond her work at HMG, Ann serves on district and statewide committees for the United Methodist Church and was nominated by Iowa’s governor to serve on Judicial Nominating Commission, District 2B. She and her husband, Roger, are parents of one daughter, Becca, and have two grandchildren – Ethan and Vixelyn. Ann is also an active member of the Early United Methodist Church.


Graphic Designer

With a degree in graphic design along with a communications minor from Buena Vista University, Katie joined Heartland Marketing Group’s design team in 2014 where she has been perfecting her design and layout skills with emphasis on print and digital media. She enjoys helping customers achieve their desired look! Katie, her husband, Derek, and their one year old son, Otto, live in Westside, Iowa. They are avid gardeners and ice fishers who enjoy raising their rambunctious dog, Raven.


Just as Your Team HMG’s customers have a story to tell, we do as well! Learn more about our Team as you enjoy our blog posts. We will share tips and recommendations, offer success stories, brag about our Team and our clients, too. You will see what makes us think, inspires us, and be entertained.