JULY 2020 HEARTBEAT

PONDERING THE PANDEMIC AND OTHER LESSONS FROM AGRICULTURE

Ann Trimble-Ray

It has been three months since the team at Heartland Marketing Group began working from home due to the COVID-19 pandemic. We have talked about returning to 110 N Main Street in Early, however, our proximity to a COVID-19 hotspot (Buena Vista County, Iowa) has kept us at our makeshift desks. We use Skype to stay in touch with each other and a variety of other tools to remain connected with our customers.

WHO'S ZOOMING WHO?

Be honest. Are you old enough to remember Aretha’s comeback song from 1985? Who’s Zooming Who? was about carefree young men and women enjoying a night out and checking out possible romantic partners. Today, the question of who’s zooming who has a whole new meaning as we engage with Zoom (or WebEx, or Skype, or FB Messenger, or Google Meet…) to stay in touch with family, friends, and customers!

Your Team HMG has been Zooming and zooming as we have worked on a variety of exciting projects for our customers during the pandemic. Regular communications have been supplemented with more social media, a new podcast about to debut, an end-user survey, and some crisis communications as well.

As you consider what’s next for your communications strategy, don’t be afraid to do some heavy revising of original goals. With a new normal in a pandemic-afflicted world to contend with, your messaging, media, and means all need a good tweek.

You have a great story to tell! Your Team HMG is here to help you tell it in the best way possible. We’re in this with you and ready to develop a modified, effective comms strategy for the second half of 2020.

INDEPENDENCE DAY!

Heartland Marketing Group will be closed on Friday, July 3, in observance of the Independence Day holiday.

We wish each of you a happy 4th of July and hope you will be able to celebrate our nation’s 244th birthday safely with family and friends.