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Marketing Team HMG

SWIMMING VIRTUALLY

SWIMMING VIRTUALLY

With the chaos Covid-19 brought, it has been a sink or swim moment for a lot of businesses – adjust or be flattened. Having my side hustle of The Grainery was a great distraction, but also another area of daily adjustment.

I thrived on getting inventory ready each season for my participation in one and only show: Junkstock. With the spring show being postponed, my shed was quiet. No layers of sawdust and no stain-filled rags tossed around. It was clean, and that is not me.

Luckily, Junkstock had their vendors’ backs and hosted their spring show virtually. A three-day festival hosted on Facebook. It was go time. I refined my website inventory and even posted items that I didn’t have in stock but could make. I spent time fine-tuning images and prices. The day came and Junkstock posted my information on their event page with many others and linked to my website at 9:00 am. By 11:00 am I had done 32 custom order quotes. I was getting a request about every three minutes via an online form through my website. Overload.

I adjusted. Created an email template where I could put in a few details for each request, added an image, and hit send. This went on for three days. From this I received 12 custom orders ranging from the small to haul-in-a-pickup big. It is now three weeks later, and I have finished them all. The sawdust is back, and my shed is a mess.

Junkstock took a physical business practice and made it online and available for everyone. They decided to swim and, through them, so did I.

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HMG Heartbeat

MAY 2020 HEARTBEAT

MAY 2020 HEARTBEAT

THE JOY OF THE ABNORMAL AND UNUSUAL

Barb Determan

We invite you to read Barb’s latest blog post on how the abnormal and unusual caused by working from home during the pandemic have impacted her. She shares benefits of the new normal and how lessons learned are equipping her, and Heartland Marketing Group, for a successful outcome. We know you will enjoy her perspective!

TAKE A LOOK AT ME NOW

Having a professionally created, functional, and beautiful website lends credibility to any organization. Heartland Marketing Group was happy to assist the Iowa Housing Partnership create their new home on the web. Launched this week, you can visit the site at www.iowahousingpartnership.org.

Iowa Housing Partnership’s website features information on the organization which was born in 2017, the result of passionate housing advocates joining together to advance their cause. Their organization has quickly grown and boasts a rock star board of directors as well as charter members whose investment of time, ideas, and money have enabled their success to date.

We hope you will visit www.iowahousingpartnership.org to see how HMG helped tell this organization’s exciting story!

BLASTING OFF WITH SDI

SD Industries of Alexandria, South Dakota, is raising their online profile with help from all of us at Heartland Marketing Group. We are helping them create and deploy both social media posts as well as eblasts to their customer lists. The project is helping the team at SDI communicate more regularly and effectively with both customers and prospects. The quality of SDI’s products is second to none. So HMG is having a great time capturing their value proposition and telling their story. Be watching for more as we also update their website to better relate their advantages and benefits.

WE REMEMBER

Heartland Marketing Group will be closed to observe Memorial Day on Monday, May 25. We remember all those who gave their lives in service to our country and hope you share our heartfelt thanks for those who gave all.