APRIL 2016 HEARTBEAT
NUMBERS CAN BE NUMBING
We all know that one person who can do incredibly complex math calculations in their head. Without pencil, paper, calculator, or slide rule, they comprehend what the numbers means and how they co-exist. It’s natural for them.
They’re odd. No, really!
The 2013 Program for the International Assessment of Adult Competencies study of adult literacy has the details. Only 12 percent of adults world-wide are numerically literate.
If your mission is to communicate about numbers, you must realize 88 percent of your audience finds them, well, awful. So telling your math-rich story means more than charts and graphs which are equally as mind-boggling to the masses. Success includes context – interpreting what the numbers say in pithy narrative.
Let us help you tell your story with all the numbers. We can help you communicate with the numerically illiterate masses!
GRAPHIC DESIGN: YOU GET WHAT YOU PAY FOR
Being a designer of 13 years, I have seen my share of bad designs. I often hear stories like “my cousin designed my website… it’s ugly, but, hey, as long as it’s free, right?” or “I created my logo using a clipart cd from 2003.” Too many times I have seen horridly designed brands, and wince at the thought of how much more money they could be making if they had only invested in an experienced company with talented designers.
Harming Your Credibility
High quality graphic design used in your company’s identity shows who you are as a business. The opposite is also true – bad design doesn’t leave you neutral, it can harm your credibility.
Think of a well-designed brand as a catch and release cycle. It can intrigue potential clients, make them customers, and keep them coming back for more. A poorly designed brand can actually deter possible customers before they even understand your product or service. Having a wonderful product or service won’t matter. If your brand design is not great, neither are you.
Sorry, Not Sorry – But Cheap Design Looks Cheap
Cheap designers are a dime a dozen these days and first impressions are important. Anyone with a computer with a one-star rated design program can call themselves a designer. It takes more than that to be a great designer. If you want a design that looks like you paid nothing for it, perhaps your uncle’s neighbor’s brother’s friend could throw something together for you in Microsoft Word. But if you want your brand to look professional and trustworthy, you must invest in a credible designer.