SEPTEMBER 2015 HEARTBEAT

LABOR DAY – CELEBRATING VOCATIONS

We celebrate Labor Day as part of a long weekend marking the unofficial end of summer each year. The holiday was born well over a century ago by the labor movement to honor those who work as beautifully described in the words of Peter J. McGuire, often noted – though not definitively – as the founder of the holiday, “who from rude nature have delved and carved all the grandeur we behold.”

Indeed, skilled hands have built our nation and continue to do so today. And those whose skills are less manual and more intellectual also add value and beauty to our lives. From the healing arts to service to instruction to composition – whether visual, auditory, or theological – we are served by talented individuals.

At Heartland Marketing Group, we love our vocation of telling people’s stories. Right now we are working with a photographer to build a website to showcase her talents, sharing them with the world and providing an avenue for ecommerce of those images. We’re also helping a group of county engineers build their new home on the internet, improving their online presence and functionality. We’re also consulting with a company who developed new cloud-based software to improve agricultural facility management. In each case, the vocation of our customers reflects a passion so it’s easy to share their story and help them let the world know about their capabilities.

No matter your vocation, we hope you get to enjoy the Labor Day holiday and celebrate the contributions of all those who work to our culture. HMG will be closed on Monday, September 7. We’ll return Tuesday morning, ready to help you share your story.

In September we also remember the tragedy of September 11th when terrorists attacked our homeland. We watched as the towers fell. We were awed by the bravery of the patriots on the Pennsylvania flight. And we were shocked when the Pentagon was hit. September 11, 2001, changed us individually and as a nation. Join us in remembering those who lost their lives.

WHEN GOOGLE CHANGED THEIR LOGO

On September 1, 2015, Google updated their logo. Our designing women, Jen and Katie, share their thoughts on Google’s changes. What do you think?

Do I like the new Google logo? When I first saw the new Google logo, I thought it looked childish. Granted, the primary colors existed before, but changing the logo font from serif to sans serif amplifies this feeling for me. Then I started thinking about all the different platforms, apps and devices people have for using Google. The simplicity of the font embraces the opportunities offered by current devices and will work with the future. As a person that uses Google multiple times a day, the old logo became a familiarity to me, but after only two days, the new one is growing on me.

Jen

It’s good that they stayed with the old colors for branding purposes and recognition, but the changes were not significant enough. The new sans serif font with this color scheme makes it appear to have a kid like feel which is not necessarily a good thing. If they were going to change the logo they might as well have made major changes (color, typeface, arrangement, etc.) and done a little bit of rebranding.

Katie

Are you updating your logo and refreshing your brand appearance? Let the designing women at HMG help you be bold, beautiful, and still appropriate for your audience.